Today Abiento asks, What is the best search engine in the UK?

Bing.co.uk search results for Waitrose Vegan Mushroom Carbonara
Bing.co.uk search results for Waitrose Vegan Mushroom Carbonara shows the abiento review number 1 on page 1

We ask this question because we want to find out what makes a good search engine.

Now call us old fashioned, but we see an internet search engine giving us the following service;

  • Type in a search term.
  • Get a number of unbiased search results with relevant information on the search term you typed in the search box.

Sounds simple enough but are search engines in the UK really giving this subject search service to us as customers or are they merely advert generators?

We may be cynical, but we feel that this is becoming the norm with some search engines.

Yahoo.co.uk search results for Waitrose Vegan Mushroom Carbonara
Yahoo.co.uk search results for Waitrose Vegan Mushroom Carbonara shows the abiento review on page 1

As an experiment, we tracked a recent article we produced 4 days ago which was a review on the Waitrose Vegan Mushroom Carbonara.

Now this was an unbiased and independent review of a Waitrose Vegan product.

Abiento has no affiliation with Waitrose or their products so this was in our opinion, a truly beneficial and unique piece of content that would benefit anyone looking to buy a Waitrose Vegan Mushroom Carbonara.

This is surely ideal content for a search engine to return if someone put in a search term of Waitrose Vegan Mushroom Carbonara.

Well, it would be if you typed the search term Waitrose Vegan Mushroom Carbonara into Bing.co.uk or Yahoo.co.uk.

Typing this search term into any one of these search engines brings up page 1 and a useful selection of where you can buy the product, who sells the product and also the abiento review of the Waitrose Vegan Mushroom Carbonara.

We think you will agree, a useful return on your search term on page 1.

Now type the same Waitrose Vegan Mushroom Carbonara search term into Google.co.uk and what do you get?

What Google.co.uk returns for your search term is a myriad of Waitrose adverts, Waitrose Vegan adverts plus other places where you can buy this product.

Google.co.uk search results for Waitrose Vegan Mushroom Carbonara shows the abiento review number 1 on page 1
Google.co.uk search results for Waitrose Vegan Mushroom Carbonara shows the abiento review on page 4, not useful to a Google customer.

Tucked away on page 4 of Google.co.uk is the abiento review of the Waitrose Vegan Mushroom Carbonara.

Now not many people go past page 1 of a search return on any of the search engines let alone get to page 4 to find a very useful product review.

So why does Bing.co.uk and Yahoo.co.uk feel that the abiento review of the Waitrose Vegan Mushroom Carbonara warrants a page 1 billing?

Maybe Bing and Yahoo are true search engines that return results that the customer will find useful.

Whereas Google now just seems to be an advert driven website with no thought in its algorithm to what the customer will find truly useful.

Let us know what you think.